Kathy Longo Among Group of Female Financial Planners to Ring in 25th Anniversary With $25,000 Donation

To Promote Women, Diversity in the Industry

FWM GOFT blue print

“Finding true community in our industry – both through the Goddesses of Financial Planning and the FPA MN – has been invaluable as my business evolves,” said member Lauri Salverda, owner of Castle Rock Financial Planning. “With our donation to the Center for Financial Planning, our group hopes we can help aspiring planners find the same support as they begin their careers.”

Approximately 23% of certified financial planners in the U.S. are women and less than 3.5% are black or Latino. The Certified Financial Planner Board of Standards (CFP Board)’s Center for Financial Planning initiative is working to attract, onboard and train women and people from diverse communities to become the next generation of financial planners.

Members of the Goddesses of Financial Planning include Dana Brewer and Kay Kramer of Birchwood Financial Partners, Cassidy Burns of WR Baird, Ellen Dubuque and Joan Rossi of Rossi Dubuque Breckenridge LLC, Echo Huang of Echo Wealth Management, Laura Kuntz of Laurel Wealth Planning, Kathy Longo of Flourish Wealth Management, Kelly Olson Pedersen of Caissa Wealth Strategies, Lauri Salverda of Castle Rock Financial Planning, Janet Stanzak of Financial Empowerment, Amy Jensen Wolf of AJW Financial, and Susan Zimmerman of Mindful Asset Planning.

About the Financial Planning Association of Minnesota

fpa mn copy

The Financial Planning Association of Minnesota is a nonprofit organization that provides professional development, volunteering, and networking opportunities to financial service professionals. With more than 900 members, it is one of the largest Financial Planning Association chapters in the country and its members include CERTIFIED FINANCIAL PLANNING® professionals, educators, and students. For more information, visit fpamn.org.

Share This Post

Subscribe To Our Newsletter

The Importance of Designating Beneficiaries

When life gets hectic and your to-do list seems endless, it can be easy to let financial planning details slip through the cracks. However, updates to your designated beneficiaries on 401(k) plans, IRA accounts, and other retirement assets is vitally important.

Learn how money and mental health are connected and how awareness can support more intentional financial decisions.

Money and Mental Health: Understanding the Connection Between Emotions and Finances

When we talk about money, it’s easy to focus on the numbers — budgets, savings goals, investment accounts, and long-term plans. But if you pause...

Learn how women and wealth intersect, and how intentional financial planning can support confidence and independence.

Women and Wealth: Redefining Financial Independence with Confidence and Clarity

Conversations around women and wealth have shifted meaningfully over the past several decades. More women are participating in financial decision-making, building careers and businesses, managing...

Discover three women and money myths to leave behind and how financial planning can support confidence and clarity.

Three Money Myths Women Should Leave Behind for Good

Conversations about money are rarely just about numbers. They’re shaped by experience, upbringing, culture, and the messages we absorb over time. For many women, certain...

Learn how framing impacts financial outcomes and why perspective plays an important role in everyday money decisions.

The Power of Perspective: How Framing Impacts Financial Outcomes

The way we think about money often matters just as much as the numbers themselves. Financial decisions aren’t made in a vacuum; they’re shaped by...

Financial planning isn’t only about math. Learn how emotional intelligence and your finances work together to shape everyday decisions.

EQ + IQ = Wealth: How Emotional Intelligence Shapes Stronger Financial Choices

When people think about financial decision-making, they often focus on numbers – budgets, balances, and investment returns. While financial knowledge certainly plays a role, it’s...

Ever wonder why some money decisions feel harder than others? Building financial confidence often begins with mindset, not math.

The Psychology of Financial Confidence: Building Habits That Support Your Goals

When people talk about financial confidence, they often picture someone who has it “all figured out” — organized spreadsheets, clear goals, and decisive money moves....

Who We Are

Services

Resources

Clients

Contact

Flourish Financially with Kathy Longo

Join Our Mailing List

Stay up to date on all things Flourish!