When you think of success stories like Tesla and Apple, it can be tempting to try your hand at individual stock picking. However, the risks outweigh the rewards. For every Tesla there is an Enron, and for every Apple there is a WorldCom. For stock picking to work, you have to make two well-timed decisions: when to buy and when to sell. The chances of getting both correct on a consistent basis are quite low. Over the past five years, over 30 percent of individual stocks lost money, compared to just 0.2 percent of mutual funds and ETFs. Investing in mutual funds and ETFs takes away the need to correctly time the buy and sell decisions, which is why these are our preferred investments at Flourish.

Always check back next week for more Flourish Insights with Jay Pluimer and don’t forget to check out our insights blog at https://www.flourishinsights.com

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Flourish is Ten Years Old!

A decade ago, we embarked on a journey to empower and serve you with values-based financial planning. In 2024, we celebrate our 10th anniversary with immense gratitude for your trust and support. Here’s to many more years of flourishing financially, together!

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