The Myth of Financial Goals: Most People Don’t Know What They Want
You have seen it a thousand times: “We help you reach your financial goals.” It is the tagline for the majority of financial advisors. And before you say to yourself, “Well Kathy, we have seen you use those exact words too.”, I will fully disclose that I am as guilty as the next guy or gal. We use it all the time. But it got me thinking about the relationships that we have with our clients and what financial goals planning really means. When we ask people what their goals are we are often given pretty broad answers that […]
