At Flourish, we build client portfolio allocations and use a mixture of mutual funds and ETFs to accomplish long-term goals. Taking a long-term approach like ours, based on upside potential over time, is called investing. Trading, conversely, focuses on making money in the near-term by capitalizing on price changes, upcoming announcements, and expectations of short-term gains. Trading is exemplified by the recent headlines on GameStop and others and, while it’s not necessarily bad, we prefer the risk-reward benefits of investing. As Warren Buffet once said, “Our favorite holding period is forever.”
Always check back next week for more Flourish Insights with Jay Pluimer and don’t forget to check out our insights blog at https://www.flourishinsights.com
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